In this session...
Where do blockbuster brands meet social impact? Look to Weather Hunters, PBS KIDS’ new animated hit that transforms core weather science into family adventure. Join Al Roker for an electrifying AWNY panel on how PBS KIDS’ Weather Hunters turns weather science into family fun, and how Al Roker Entertainment, along with key brand partners, turns that story into measurable, large-scale marketing results.
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In this conversation, moderator Al Roker is joined by Michael Counter (ARE) and executive brand partners. Together they reveal a new playbook for taking purposeful narratives off screens and into aisles, exhibits, and family backyards while delivering measurable ROI. Hear how:
- First‑party data to reach STEM‑curious parents through retail media.
- Adapting storylines into hands‑on games drive foot traffic and incremental sales.
- Strategic activations turns episodes into interactive exhibits, deepening community engagement and reinforcing brand trust.
The panel unpacks kid‑led challenges, cross‑platform activations, and real‑world learning moments that inspire young audiences, delight parents, and satisfy marketers’ demand for authentic impact.
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What You'll Learn from This Session...
- Story → Shelf → Experience: How a single kids’ series can live across TV, retail, and museum spaces.
- Brand + Purpose: Frameworks for aligning commercial goals with family‑friendly STEM education.
- Data‑Driven Distribution: Leveraging first‑party insights and retail media to reach the right audiences at scale.
- Creator & UGC Flywheel: Kid meteorologist challenges that extend engagement beyond the broadcast.
- Measurement that Matters: From tune‑in and traffic lift to learning outcomes and brand sentiment.
