In this session...
Cancer affects everyone, fans, players, families, and entire communities. That’s why an unlikely roster came together: a global pharma brand, an NHL team, a leading scientist, and even a mascot. In this one‑of‑a‑kind panel, they’ll reveal how they joined forces to break through the noise, inspire screenings, and bring hope and humor to a topic that touches us all.
It’s proof that when the worlds of sports, science, and storytelling collide, the fight against cancer gets a lot stronger and a lot more human.
What You'll Learn from This Session...
- Cancer and Sports Are Universal, And So Is the Fight: Like cheering for your favorite team, coming together to fight cancer unites people across backgrounds. It's a cause everyone can rally behind — and when industries like sports, healthcare, and enterta
- Unconventional Partnerships Can Drive Powerful Impact: A global pharmaceutical company, an NHL team, a scientist, and even a mascot teamed up to create an innovative, emotionally resonant campaign that broke through the clutter of traditional health messa
- Human-Centered Storytelling Moves People: By combining science with sports and humor, the campaign connected with audiences on a deeply human level, encouraging cancer screenings and offering hope in the face of a difficult topic.
