Astrid Kramm

Astrid is a Planning Director at Grey Health, the advertising agency supporting the Astra Zeneca and NHL partnership. Astrid has a doctoral training in Behavioral Psychology, Health Promotion and Education. She understands cognitive biases and other drivers and barriers that shape health behaviors. In her role as lead brand strategist for the partnership, she is focused on identifying insights about a target audience and apply behavior change techniques that can successfully transform behaviors