In this session...
A candid, future-forward session where Horizon Media’s founder and visionary Bill Koenigsberg and Bob Lord, President of Horizon Media Holdings, unpack the future of media, technology, and business transformation.
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In a marketing landscape defined by constant change, today’s leaders face the challenge of balancing long-term vision with the need for real-time transformation.
This session explores Horizon Media’s evolution from multiple perspectives.
Bill Koenigsberg will share how he built a culture-first, client-centric, and fiercely independent company. Bob Lord will discuss the strategic decisions behind Horizon’s transformation into a modern marketing technology platform, powered by Blu and grounded in performance, creativity, and AI innovation.
Sarah Iooss, Head of U.S. Agency Development at Amazon Ads, will join the conversation, exploring how agencies and brands are embracing new modes of connection, performance, and creative storytelling especially through communities like Twitch that are redefining engagement.
Expect a candid conversation on strategic choices, ethical innovation, and how values, platforms, and partnerships are shaping the future of marketing.
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What You'll Learn from This Session...
- Integrity is the New Innovation Real transformation isn’t just about speed and scale, it’s about leading with purpose. When innovation is rooted in integrity, it sustains trust, relevance, and long-term value.
- AI and Human Ingenuity Are Partners, Not Rivals The future of media and technology lies in blending machine intelligence with human creativity, producing ideas that are both efficient and deeply resonant.
- Creativity and Commerce Must Converge Success comes when storytelling meets strategy, when creative vision is powered by data and designed to drive measurable growth.
- Transformation is a Continuous Journey Disruption is no longer episodic, it’s constant. Leaders and brands must build cultures that thrive in flux, adapting faster than the pace of change.
- Leadership Shapes the Industry’s Future Integrity-driven leadership is the force multiplier. When leaders like Bill Koenigsberg and Bob Lord set the tone, they not only guide companies but also influence the trajectory of the entire industry.
