In this session...
What really happens when journalists “go to the dark side” and become publicists—or move into adjacent fields like film or marketing? In this candid and insightful panel, former newsroom insiders reveal how their journalism background has shaped careers in PR, film, and business leadership.
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The session explores the transferable skills that make ex-journalists formidable in PR, film, branded content, and business. These include news judgment, crafting compelling narratives, understanding the news cycle, and a deep respect for deadlines.
Panelists will reveal how newsroom experience translates into spinning business news into headlines, structuring stories for film, and leading companies with a storytelling edge.
For current journalists contemplating a career pivot—or PR pros, filmmakers, and business leaders looking to think like a journalist—this panel delivers honest feedback and practical takeaways. And yes, you’ll also hear a few tales from both sides of the byline.
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What You'll Learn from This Session...
- Discover how to “think like a journalist” to cut through clutter and tell sharper stories in PR, film, or business
- The importance of building relationships throughout your career—and how that can pay dividends in your next chapter
- Hear real-world lessons (and mistakes) from panelists’ own career pivots, with tips you can apply immediately
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