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In this session...

The holiday rush can make or break your year. Win Q4 with TikTok through peer-proven tactics and automated solutions that turn attention into measurable growth. Hear real-world success stories from advertisers like you and walk away with a no-fluff checklist you can activate immediately, plus fresh insights on measurement and attribution to prove ROI and future-proof your brand for 2026 and beyond.

In today’s economy, efficiency, trust, and cultural relevance define winners. TikTok is built to deliver full-funnel impact – driving measurable outcomes and fueling discovery for brands of all sizes to reach new audiences. In this dynamic panel, Stella Rising, a leading agency partner, and Triple Whale, a trusted measurement leader, join TikTok to share their verified playbooks for winning the holiday season. Learn how brands are activating efficiently and building strategies that deliver immediate results and long-term growth. Gain expert perspectives on measurement and attribution, and walk away with proven tactics to activate immediately and actionable insights to optimize your media mix and maximize results when it matters most. Plus, we'll lay the foundation for sustained growth in 2026 and beyond. View Less

What You'll Learn from This Session...

  1. Proven Q4 Playbook You Can Activate Now Walk away with a simple, actionable checklist of strategies to drive immediate holiday results—no theory, just practical steps you can implement the next day.
  2. AI-Powered Tools to Stretch Your Budget Learn how TikTok’s automated solutions help brands optimize spend in real-time, turning every marketing dollar into measurable impact during the most competitive quarter of the year.
  3. Winning in Culture to Drive Conversions See how creators and culturally relevant placements can cut through the holiday noise, driving awareness and conversions by connecting authentically with audiences.
  4. Clear Measurement & Attribution Insights Gain expert guidance from TikTok and Triple Whale on proving ROI and optimizing your media mix, giving you confidence to justify investment and scale strategies into 2026.
  5. Build for the Future, Not Just the Holidays Learn how to balance short-term holiday wins with long-term strategies that create lasting customer relationships and set up sustainable growth well beyond Q4.

Presented with


Speakers

Esme Lean Head of Small and Medium Business, Americas TikTok
Marlea Clark Chief Marketing Officer Stella Rising
Brad Arner Chief Experience Officer Triple Whale

Event Details

Event Type Session