In this session...
Podcast advertising now reaches 53% of the American population every month. With that, podcasts are the newest channel to noticeably drive awareness and recognition through reach, digital style tracking, and influencer-style engagement. Join us to learn just how far podcast advertising can take you, from identifying the points of diminishing return to exploring maximum viable reach. Should you spend $500k or $50M next year? The only wrong answer is $0.
What You'll Learn from This Session...
- How big can you profitably scale podcast advertising? How much should you spend on your first podcast advertising test?
- How do you (or should you) execute audience targeting in the podcast advertising landscape?
- How do the biggest buyers in the space tactically plan campaigns?
- How can you measure podcast advertising success, and use those measurements to inform future campaigns?
- Where should podcast advertising fit into your marketing mix?
