Steve Krinberg

Steve is the executive lead overseeing the growth and P&L of the Helix and Birch businesses. Acting in a general manager capacity across all major brand and growth functions, he’s responsible for overseeing business performance across marketing, creative, product development, e-commerce, and customer experience. Previously he was the VP of Growth Marketing where he spent over 6 years working across all major marketing channels with a focus on profitable growth across the 3Z brand portfolio.