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In this session...

Hasbro boasts an unparalleled library of classic toys, including timeless favorites like Monopoly, Nerf, Play-Doh, Furby and the Rubik's Cube. However, in today's fast-paced digital age, maintaining relevance and capturing the attention of new audiences is paramount. Join Kepler Group and client Hasbro for an engaging session where we'll delve into Hasbro's innovative strategies for revitalizing its iconic products and fostering new perceptions among consumers.

What You'll Learn from This Session...

  1. Embracing Creativity: Explore how Hasbro harnesses creativity to breathe new life into its classic toys, from innovative product redesigns to immersive marketing campaigns that resonate with modern sensibilities.
  2. Harnessing Social Media Trends: Learn how Hasbro leverages social media platforms to connect with audiences, capitalize on viral trends and spark conversations around its products, driving engagement and brand loyalty.
  3. Adapting to Evolving Consumer Preferences: Gain insights into how Hasbro continually adapts its product offerings and marketing strategies to align with shifting consumer preferences, cultural trends and technological advancements.

Presented with


Speakers

Zach Ricchuiti Associate Vice President, Client Solutions Kepler Group
Jennifer (DeLucca) Burch Senior Director of Media Hasbro

Event Details

Event Type Session