Jennifer (DeLucca) Burch

Jennifer is the Senior Director of Media at Hasbro, where she supports everything from Monopoly to Furby to Nerf and all your childhood favorites. Over her nearly seven-year tenure, she has driven the company's media strategies forward, skillfully blending digital and traditional media to enhance consumer engagement. Before Hasbro, Jennifer was involved in high-impact roles across various sectors. She developed and managed consumer-facing brand advertising campaigns at JetBlue Airways and Virgin Atlantic Airways. Her career also includes significant positions at Save the Children US and Carter’s | OshKosh B'gosh, where she honed her expertise in digital marketing and retail communications. Jennifer's robust experience in the advertising industry is underpinned by a Bachelor of Science in Global Marketing from the University of West Florida.