In this session...
The race to November (along with its marketing) is in full swing, with political ad spending estimated to grow nearly 30% from 2020’s presidential election, signaling an evolution in how political advertisers are navigating the murky marketplace, and translating into takeaways for all advertisers. From adopting addressable to maximizing multiscreen and exploring programmatic, this panel will dive into what’s working, and what is not, to provide actionable insights for advertisers across the board, so everyone can win.
What You'll Learn from This Session...
- Learn how to best reach your audience in a time of fragmentation.
- Understand the ins and outs of programmatic, addressable, multiscreen and more.
- Discover what NOT to do in a media campaign.
