In this session...
Pop culture—it goes beyond entertainment. It reaches people on a deeper level. It influences. It has the power to unite us all. It also has the power to connect brands with audiences. But how do you stand out in today’s fragmented media landscape? Penske Media’s research explores what audiences seek, the value of events, and the impact of shared experiences. From music to live entertainment and award shows, brands can become facilitators of joy—creating more than just moments. They can create memories.
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These days, pop culture has more “pop” than ever. Fans are now stans. “Likes” have become “loves”. And in today’s hyper-connected world, any moment can turn iconic. That’s because pop culture isn’t just about sharing content. It’s about sharing an extension of who we are. From die-hard Swifties to Brats, we’re all feeling the vibes. On the flip side, it’s easier than ever to live in our own curated cultural bubble. So how do brands tap into all that energy? Be a part of it. A research study from PMC’s pop culturally-engaged audiences illustrates how creating collective moments can make a lasting impact. How giving fans access can make crowds go wild. And how being authentic can lead to brand loyalty. We’ll highlight what audiences are seeking from pop cultural experiences, including the events they attend, the award shows they watch, and the fan gatherings they participate in.
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What You'll Learn from This Session...
- The power of pop culture: it’s not just entertainment; it’s a catalyst for change.
- The fandom is real: understanding the psychology behind pop culture passion is essential for brands who want to connect.
- Building Brand Loyalty: sponsoring live experiences and becoming the facilitators of joy has its rewards.
