Maddy Mesevage

Maddy Mesevage is the Executive Vice President, Marketing at Dick Clark Productions. Throughout her tenure of over a decade with DCP, Maddy possesses an extensive knowledge of the entertainment industry, having spearheaded all marketing initiatives for the company's live event programming & collaborated with major partners such as ABC, FOX, NBC, CBS, Prime Video,YouTube, Meta, TikTok, Twitter and more. Her specialization lies in creating & implementing digital marketing strategies that cultivate engagement, enhance brand recognition, foster content consumption and viewership and ultimately drive revenue. Maddy's dedication to her craft and exceptional leadership acumen have earned her and her department several notable achievements, including making the “2021 American Music Awards” the most socially active telecast of the year. Mesevage remains committed to exploring new and innovative ways to keep DCP and the companies respective IP on the leading edge of culture and entertainment.