In this session...
AI offers tremendous potential for enhancing marketing effectiveness today and in the future. Forward-leaning businesses are using AI to create more relevant customer interactions, from engaging through business messaging, to driving performance through more relevant ad creative and optimized campaign targeting. Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.
What You'll Learn from This Session...
- Learn how AI solutions help drive campaign performance
- How marketers are testing and adopting generative AI tools
- Discover new and exciting AI features that you can use today
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