Shirli Zelcer

Shirli is the Chief Data and Technology Officer for dentsu. In this role she is responsible for client-facing data-driven, analytics and technology-enabled products and platforms, driving innovation and sustainable growth for clients.

With over 20 years of experience in analytics and insights, business advisory and organizational design, AI and data science, and cloud and marketing technologies, Shirli is at the forefront of innovation ranging from ethical AI and advancements in cloud engineering to future-proofing data literate organizations around zero-party data.

Shirli has worked across numerous industries, but is especially experienced in travel, media and entertainment, retail, high tech, and financial services, having partnered with brands including Disney, Dell, Universal Parks and Resorts, Royal Caribbean, Marriott, and Nike.