In this session...
Effective creatives help small brands punch above their weight and stand out from the rest. What can you learn from the ones with brands who have broken through? How can you apply their lessons — quickly and inexpensively — to your brand strategy, regardless of what you sell? In a discussion, we’ll share the secret sauce to producing effective creatives that help you help you stand out, wow your audiences, and convert.
What You'll Learn from This Session...
- Your brand isn't your product. It's how you solve a problem and fit into your customers' lives.
- Forget the trends (mostly). Breaking through with your creatives is about authenticity.
- Video creatives communicate both function and emotion and are essential to your brand story. Tools and processes can help you scale, and we'll share how these three companies do it.
