In this session...
Today, marketers need to marry traditional metrics like reach with the importance of cultural impact to build connections and engage creators to enhance brand perception across diverse audiences. For those looking to maximize their advertising strategies, distinguishing between reach and cultural power is essential.
Join GWI’s expert Laura Connell, Senior Trends Manager, and Gaz Alushi, President of Measurement & Analytics at Whalar for a conversation on the latest media insights and how to maximize your marketing strategy.
What You'll Learn from This Session...
- How to share compelling stories that ignite conversations
- How both reach and cultural power can achieve broader exposure
- What earns the attention of an audience that’s chronically online
