Gaz Alushi

Gaz Alushi is the first President of Measurement and Analytics at Whalar, a global
creator agency and part of Whalar Group.

In his role, he is responsible for building the measurement and analytics practice,
designing solutions to help the company’s partners understand the impact of their
marketing initiatives.

Gaz is a seasoned measurement leader, who crafts stories on how people behave
and how marketers can leverage the digital measurement ecosystem to drive
growth.

Before joining Whalar, Gaz led the Global Measurement Product Research and
Development team at Snap, Inc. While at Snap, he led a team focused on building
privacy-first deterministic measurement solutions and was responsible for creating
and evolving advertiser measurement solutions including reach verification, brand
and sales lift methodologies, and multi-touch attribution with partners including
Kantar, Nielsen, Neustar, and Foursquare.