In this session...
With the recent launch of EXCELLENCE!, Group Black and NBCUniversal are redefining the streaming landscape with innovative approaches that prioritize the importance of diverse content. Join Bonin Bough, Group Black’s co-founder and Chief Strategy Officer, and Val Boreland, EVP, Head of Content Acquisitions, TV & Streaming at NBCUniversal, in conversation with a special guest from Peacock’s Bel-Air as they discuss how they’ve mastered audience authenticity and their vision for the future of resonant content in streaming.
What You'll Learn from This Session...
- NBCUniversal and Group Black today launched the EXCELLENCE! collection on Peacock, highlighting a premier selection of diverse voices in streaming.
- This new content hub features thousands of hours of diverse-led drama, comedy, and reality TV, including iconic series like Bel-Air, Martin, and Real Housewives of Atlanta.
- This launch builds on the success of the Black Excellence 365 program, where Group Black and NBCU partnered in 2023 to curate and market Black-led diverse content, resulting in significant reach and engagement for more than 30 brands
