In this session...
Young men’s attitudes towards gender equality are on a steep decline. Given the growth of misogynistic social media influencers and predatory algorithms that increase their exposure to negative stereotypes, the deterioration is not surprising. Alongside these trends is a concerning rise in depression and mental health issues in young men. So, what role does advertising play in this paradox? This powerful panel will share their perspectives and explore how redressing masculinities impacts brands and drives positive social change.
What You'll Learn from This Session...
- Monolithic representations of men — particularly the way in which success is depicted — is precisely where they feel the strongest negative pressure in their lives.
- Fresh narratives, diverse visual representations and authentic partnerships are all part of the ‘unlock.’
- Less traditional representations of masculinity reap significant rewards for brands — both short- and long-term.
- Gender equality requires the participation of all, and progress is urgently needed.
