Rebecca Swift

Rebecca joined the photography industry over 20 years ago and was one of the founding members of the creative research team at Getty Images, introducing visual research methodology to the industry.

Rebecca leads Getty Images’ global Creative team, setting the content strategy for Getty Images and iStock, researching and analyzing trends in visual communication. Rebecca also runs global research projects investigating the future of visual communications and has published many trend reports.

One area Rebecca is particularly passionate about is evolving visual representation. Rebecca has rewritten the visual standards of commercial imagery depicting women and girls. Most recently she has turned her attention to addressing authentic and diverse representations of people with disabilities and moving the visual language about aging forward.

Rebecca has a PhD in Photography. Her research expertise is in commercial creativity and the evolution of visual trends in advertising.