Tracks Venues

In this session...

Kyra is here, along with our esteemed panel of L’Oreal brand experts and TikTok-renowned creators, to officially set the record straight about creator marketing. We’re speaking candidly about what you’re doing wrong currently, but don’t worry! We're also providing advice on how you could get it so right. Sneak peek: creator marketing isn’t about you or your brand; it’s about the right influencer partnerships.

Kyra is the world’s first tech-powered creator agency, having produced over 1k creator assets in the last six months, so we know a thing or two! By our side in this first-of-its-kind panel are our esteemed colleagues and partners from L’Oreal, Julie Selig and Daisy Boateng, and renowned lifestyle and beauty creator Anna Kai (+30M likes on TikTok). Together, we’ll be addressing the hard-hitting facts around why most brands aren’t cutting through the noise with their creator marketing. It’s a cluttered social world, and you need to be on point to win with this next generation, but we’re here to share how we’ve been successful, and you can, too! View Less

What You'll Learn from This Session...

  1. What content should look like on your channel vs. a creator’s channel.
  2. How brands can take advantage of the fast-moving internet culture and stay relevant.
  3. Why TikTok is your best platform bet, and how to actually win on it.
  4. Being Chronically Online can be a good thing, and brands need to learn how.

Presented with


Speakers

Daisy Boateng Assistant Vice President, Influencer Marketing L'Oreal
Julie Selig Head of Brand Engagement & Integrated Communications - Kiehl’s Since 1851 L'Oreal
Devran Karaca Co-Founder & CEO Kyra
Anna Kai Content Creator @itsmaybeboth

Event Details

Event Type Session