Dennis Potgraven

Dennis Potgraven oversees strategy development for Wavemaker US where he leads the strategy and planning communities for local and global US based accounts. He is responsible for activating Wavemaker’s Provocative Planning, E-commerce practice and thought leadership strategy.

Prior to Wavemaker, Dennis worked as CSO for Havas, leading its strategy practice in Greater China where he contributed to the fast-paced growth of its integrated operation. During his 8 years at Havas, he worked across offices in Amsterdam, Hong Kong and Shanghai.

With 15 years on the brand side, Dennis worked for several CPG and retail companies including Nestlé, Friesland Campina and Ahold Delhaize where he built a successful track record of establishing brands and marcom transformation.

As a strategist he is passionate about driving breakthrough marketing campaigns (focused on digital & owned media) and driving growth by energizing brands.