Tracks Venues

In this session...

Brands and advertisers just now settling into a post-COVID marketing rhythm are facing another major disruption, this time in the form of a global recession.

And while dialing back media spend may seem like the obvious way to cut costs, marketers who want to minimize the impact of a downturn and maximize the effectiveness of their marketing budgets need to think of — and spend for — the recovery.

Join Nielsen and industry leaders for a discussion about using full-funnel data to optimize your media spend and uncover new ROI opportunities. View Less

What You'll Learn from This Session...

  1. TBC
  2. TBC
  3. TBC

Presented with


Ruth Mortimer Global President Advertising Week
Tsvetan "T" Tsvetkov SVP Consulting Services Nielsen
Zaid Nasir Director Data Science & Analytics Dell
Dennis Potgraven Chief Strategy Officer Wavemaker

Event Details

Event Type Session

Track  Advances in AdTech