In this session...
Brands and advertisers just now settling into a post-COVID marketing rhythm are facing another major disruption, this time in the form of a global recession.
And while dialing back media spend may seem like the obvious way to cut costs, marketers who want to minimize the impact of a downturn and maximize the effectiveness of their marketing budgets need to think of — and spend for — the recovery.
Join Nielsen and industry leaders for a discussion about using full-funnel data to optimize your media spend and uncover new ROI opportunities.
What You'll Learn from This Session...