Zaid Nasir

Zaid Nasir, Director Data Science & Analytics, oversees the transformation of media planning and measurement at Dell. His team, in the Consumer and Small Business Group, utilizes various analytical tools to help inform the Marketing teams on how they performed in paid and earned media, and how best to execute their media plans in the future.

Zaid has put on various hats at Dell, from implementation of various attribution models (MMM and MTA), to A/B testing framework and Forecast methodologies across the 6 C's.

He currently handles the analytics portfolio for EMEA region, supporting existing markets and establishing measurement foundations for new ones. He also handles the relationship with Dell’s measurement partners in the Martech space to ensure Dell is always future-ready.

Zaid has over a decade of experience in analytics and prior to Dell, worked at Coca-Cola, leading process improvement initiatives and bringing efficiencies in marketing services support to customers.