Robert Santini

Robert Santini is a cultural brand strategist and marketer with nearly 20 years of agency and in-house experience focused at the intersection of music, sports, technology, gaming and entertainment. Currently serving as the Vice President of Global Brand Partnerships and Commercial Sync at Warner Records, Robert and his team are responsible for pairing the label’s roster of artists with global brands such as Xbox, Apple, Anheuser-Busch, NBA 2K, McDonalds, Redbull, Samsung, PepsiCo and more. Robert also secures larger label partnerships. As a member of the Warner Music Group Web3 task force, Robert helps generate unique opportunities for Warner Records’ artist roster within the burgeoning Metaverse space. Robert has also focused on bringing Warner Records’ artists together with community platforms like Twitch and Discord to help them better engage with their fans online, through exclusive music previews, video game broadcast live streams, and more.