Recently joining Motown In this new role, Caiaffa works with label partners to guide strategy and execution across campaigns that drive commercial results. Caiaffa served as the Interim Head of Music at Soundcloud where he drove brand definition, market differentiation, and cultural relevance within label and music community. There he led the charge in branding Soundcloud into a premier audio and artist development platform through programming and unique partnership initiatives. Caiaffa has previously worked at both Interscope Records and Def Jam Recordings earlier in his career. After starting as a marketing assistant at Interscope Records, he made his transition to Def Jam Recordings where he developed from product manager to SVP Of Marketing. During his tenure at Def Jam, he orchestrated & guided teams across promotions, product development, marketing, and digital on development strategies & launches for a handful of #1 debuts for iconic hip hop & R&B acts!