As Head of Creative Insights for the Americas at Getty Images, Tristen operates as one-part visual anthropologist and two-parts data scientist – working across disciplines to understand what motivates visual selection, identify trends within visual language and using this data to help shape the development of Getty’s creative content globally. Leveraging consumer research, social and cultural listening and pairing it with proprietary data, Tristen hones in on the valuable insights that feed the development of Getty Images own creative collections.
A passionate advocate for elevating marginalized voices within creative spaces, Tristen also plays a critical role in supporting and advancing initiatives and partnerships such as LeanIn.org, MuslimGirl.com, Refinery29 and a number of creative grants, with the aim of championing diverse visual narratives at Getty and beyond.
Tristen’s experience stems from over eight years’ experience in creative design, market research, and brand strategy. Prior to joining Getty Images, Tristen was most recently a Senior Experience Strategist at Wunderman, where she was responsible for developing creative, data-driven omni-channel creative brand strategies for clients across a variety of industries.
Tristen Norman Job Title Head of Creative Insights, the Americas Company GETTY IMAGES