In this session...
Visuals are as powerful as language, and they have the power to move the world forward. They impact the way we see ourselves—and the world around us.
Getty Images collaborated with Citi to develop global Diversity, Equity & Inclusion Imagery Toolkits, setting a standard for authentic representation, celebrating identity, and improving our understanding of different cultures.
Join execs and creatives from Getty Images, Citi and UN Women’s Unstereotype Alliance Secretariat, alongside USA Paralympic athlete Scout Bassett as we uncover findings and global nuances from the toolkits. You will come away with key takeaways to dismantle stereotypes and increase visibility for people across misrepresented and underrepresented groups shown in media and advertising, with an emphasis on people with disabilities.
What You'll Learn from This Session...
- The demographic and psychographic landscape across 10 global markets.
- Visuals typically chosen in specific markets.
- Opportunities to improve representation and inclusion.
- Similarities and differences across gender, body, disability, sexual orientation, age, race and ethnicity.