Kate Wadkins

Kate Wadkins is a Social Media Director at Pereira O'Dell, where she leads Live Advertising, an incubator that enables brands to tap into culture. Kate's passion for storytelling and connecting communities has led her to a decade-long career in the ad world focused on social and emerging media. She has partnered with Facebook to develop AR to tell humanitarian aid stories for the UN, created content studios to support entertainment brands and ignite fandoms, and even launched a t-shirt brand with her favorite feminist punk rocker.