As VP of Cultural Insights for WarnerMedia, Mukta unearths emerging trends and translates them into actionable brand strategies. Her passion and expertise in processing the real-time impact of cultural movements empowers brands with insights that inform and inspire their campaigns. Previously, she built and led the Cultural Forecasting division at Fullscreen from the ground up. She has authored numerous thought leadership perspectives, including bylines for Adweek and Thrive Global, and has shared trend forecasts with outlets like USA Today, Refinery29 and Huffington Post. Mukta was honored as a Cynopsis Top Women in Media in the Innovators & Disruptors category.