Amanda Tan

Amanda oversees Xandr’s investments in identity and privacy, working across the organization and industry to prepare for change in light of shifting consumer expectations. Xandr is focused on helping Publishers and Marketers regain addressability through first party data, and complement addressability offerings with advanced modelling capabilities to expand reach across screens, including connected TV.

Prior to Xandr, Amanda led product strategy efforts for MediaMath's integrated social offering. With each role she’s held in the adtech space Amanda has applied strong advisory skills, leveraging her experience as a Management Consultant at Deloitte.