Jeff Rasp

As Head of Media and Digital Marketing Operations, Jeff led the effort to transform the Bayer Consumer Health business by bringing media and measurement in-house and building a team and practice that in 2020 was named best in-house media operations by AdExchanger. This transformation focused on implementing a data-driven media strategy that delivers efficiency and positions Bayer Consumer Health for growth and industry leadership. Jeff enjoys time with his family, relaxing rides on his Harley, and small-batch wine as a way to clear his head and keep his balance.