David Wiesenfeld

David has over 25 years of experience in consulting, strategy development, product management and business analytics. David is currently Lead Strategist within TransUnion’s Media & Entertainment Vertical, responsible for thought leadership, industry analysis and market strategy development. He joined TransUnion in 2020 through its acquisition of Tru Optik where he served as Chief Strategist since 2014. Prior to joining Tru Optik, David led the E-Commerce Practice Area at Nielsen, where his team worked with leading brands and retailers to develop winning data-driven e-commerce strategies. David previously headed the Business Insights function at Ocean Spray Cranberries and consulted for emotion-recognition platform Affectiva.