As CSO of TVSquared, Bob works to ensure advertisers can measure the impact of TV on business outcomes and reach the right audiences at the right frequency. A three-decade industry veteran, Bob is widely recognized for pioneering data-driven advertising and promoting better transparency and collaboration throughout the TV ecosystem.
Bob joined TVSquared from Ampersand, where he was Chief Data Officer, leading the development of its advanced TV and media offerings. He has held executive-level roles at Mindshare, serving as the agency’s first Chief Data Officer; Comcast, where he developed its Audience Interconnect Database; and Comscore, where he ran European operations.
He has also held senior roles at Nielsen, Yahoo and I/Pro, the first mover in web measurement, where he developed early tools to measure the effectiveness of online advertising.
Bob Ivins Job Title Chief Strategy Officer Company TVSQUARED