In this session...
Business-as-usual won’t cut it in a time of flux. You’ve got to be agile enough for today and resilient enough for tomorrow—whether that’s being ready to meet consumer demand, drive full-funnel results, or prepare for a cookieless future.
Join Kate Stanford, Google’s VP for Ads Marketing, to explore a real story of what it means to be ready. Tune in to hear directly from senior leadership at Mondelēz International on how they pivoted their teams that were traditionally built for mass marketing to deliver “empathy at scale.”
What You'll Learn from This Session...
- Digital transformation doesn't have to be a nebulous buzzword. It's a process—not a project.
- By taking incremental steps towards transformation, you can ready your business to drive results today and build resilience for tomorrow.
- Learn how an insight—snacking is universal, but no two snackers are the same—led Mondelēz International to pivot their entire CPG business to put the consumer at the heart of everything they do.