Laura Nelson is Senior Vice President, Cross Portfolio Solutions, Disney Advertising Sales. In this role, she leads strategic development of advertising and data solutions across platforms for Disney’s portfolio of entertainment and sports networks to provide marketers with innovative opportunities as viewing behaviors evolve.
This team was instrumental in the creation of Disney’s Luminate, the company’s suite of advanced advertising offerings. The initiative’s goal is to bring customized opportunities for advertisers to move from traditional age/demo transactions to the use of data to buy and evaluate based on audience segments relevant to our client’s individual businesses. Enabling capabilities focused on linear optimization, national linear addressability and programmatic capabilities across the portfolio.
Laura Nelson Job Title Senior Vice President, Cross Portfolio Solutions Company DISNEY ADVERTISING SALES