Kristen oversees commercialization and sales development of FameBit by YouTube, and is responsible for developing and launching solutions to enable global scale of the business across direct sales and the FameBit marketplace. FameBit was acquired by Google in October 2016 and is now YouTube’s in-house branded content platform, offering creator-driven branded content at scale and leveraging the best of Google insights, measurement, and product innovations to drive revolutionary results for brands.
Prior to her role at FameBit by YouTube, Kristen was the Head of Top Creator Partnerships for the APAC region where she was responsible for the development of content strategy and partnerships. She has been with YouTube since 2007 and was one of the early employees in the California headquarters. Over the last 12 years, she’s worked in San Bruno, London, and Sydney managing strategic YouTube Partnerships, specializing in the intersection of brands and creators for the past 6 of those years.
Kristen holds a Bachelor of Arts honors degree in Communication Studies from the University of California - Los Angeles (UCLA).
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