Laura is Global Advertising Director, B2B and Insight at the Financial Times. She is responsible globally for B2B clients and for bringing audience insight and research to the heart of all commercial proposals for B2B clients.
Prior to her current role at the Financial Times, Laura spent the previous decade as European Media Director and subsequently Managing Director at Carat Enterprise the B2B division of Dentsu Aegis Network.
Laura has been working in the advertising industry for the last 18 years. She started her career at MediaVest London in one of the first digital departments and remains passionate about digital media and all things technology related.
Laura has been both a mentor and coach over the past few years and is an active champion and participant in D&I initiatives.
Laura Milsted Job Title Global Advertising Director, B2B and Insight Company FINANCIAL TIMES