In 2003, Advertising Week New York debuted for the first time. Now in its 15th year, #AWNewYork was held in some of New York City’s most historic and iconic venues for a week of thoughtful conversations with leaders from the marketing, advertising, technology and creative spaces to discuss where we’ve been, where we’re going and what trends, challenges and opportunities are shaping today’s global industry. Advertising Week New York is a part of a global network of Advertising Week events in Sydney, Tokyo, Mexico City, and London.

2017 Highlights

Partners

AT&T Adworks


AT&T AdWorks is a leader in advanced TV advertising focused on reinventing how advertisers target and engage audiences across screens. AT&T’s data advantage enables AdWorks TV Blueprint to provide a more efficient national TV media buy and its superior IPTV platform delivers superior engagement beyond the :30 TV spot.

We find, target and engage audiences on TV and where they consume TV content – regardless of platform. We apply our proprietary data, technology and analytics to make TV advertising more efficient and effective.

Essentially, we help advertisers reach more of their audience for less. And we believe we are the most efficient way to buy targeted TV advertising at scale today.


Bing


The Bing Network is more than words and links. It’s a trusted friend and connector — a part of your customers’ life. We’re powering the devices, apps and sites that they use every day, meeting them in the moments that matter most. To be this connected, the Bing Network is mobile, global and local. It's personal, predictive and in the moment. It powers millions of connections so you can put your brand where customers are, where relationships are built, where more sales are closed.

Facebook


Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

Google


Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven’t changed: our dedication to our users and our belief in the possibilities of the Internet itself.

IBM


BM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 375,000 employees serving clients in 170 countries. Just completing its 22nd year of patent leadership, IBM Research has defined the future of information technology with more than 3,000 researchers in 12 labs located across six continents.

Media iQ


We translate insights into better performing, highly targeted digital advertising campaigns.

Our Performance solution is powered by sophisticated segmentation, scoring and targeting of users, equalling improved effectiveness and efficiency. We also deliver advanced Brand solutions like TV Sync and Social Sync.

Shutterstock


Shutterstock is a leading global provider of high-quality licensed photographs, vectors, illustrations, videos and music to businesses, marketing agencies and media organizations around the world. Working with its growing community of over 250,000 contributors, Shutterstock adds hundreds of thousands of images each week, and currently has more than 150 million images and more than 8 million video clips available.

Target Media Network


Target knows its guests. You have something they love. Through personalized targeting methods & robust segmenting capabilities, our in-house team builds omnichannel experiences that reach guests at exactly the right time—whether they choose to shop online, on their mobile devices or in our 1,900 stores.

Waze


Waze is an award-winning crowdsourced traffic and navigation app with millions of active users around the world. Our goal is to save drivers five minutes a day, every day.

Advertisers can reach users in the context of their drive with Waze's industry-leading location-based ads. Ads on Waze increase location and brand awareness - and drive Wazers more frequently to your business.

Acxiom


Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients.

Adobe


Adobe is the global leader in digital marketing and digital media solutions. Our tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. We help our customers make, manage, measure, and monetize their content across every channel and screen.

The Official Guide Online
Articles and More


More than just a calendar, the Guide is a valuable resource full of proprietary articles that will get you up to date and prepared for the biggest topics at #AWNewYork. You can also get to know our partners, who’s who on the Advisory Council, and more!


VIEW THE GUIDE

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