In this session...
In an industry where the digital opportunity continues to grow at an exponential rate, a shockingly few number of digital giants seem to hold all the keys. So what does this mean for everyone else trying to compete? In a panel with some of today’s programmatic leaders & brands, we’ll take a closer look at the most important piece of the puzzle: data. Learn firsthand how audience insights become more powerful by leveraging both first & third party data together, and what that means for a successful programmatic campaign.
