Nadine Karp McHugh

Nadine Karp McHugh is L’Oreal USA’s Senior Vice President, Omni Media Strategic Investments and Creative Solutions, responsible for Omni Media Planning and Investment Best Practices, Strategy Planning Approaches and Investment decisions across all media channels.

Prior to joining L’Oreal in 2014, Nadine was Vice President of Global Integrated Media Communications at Colgate Palmolive. Before joining Colgate, she worked at WPP/GroupM’s Mindshare, most recently running the New York Office. Nadine spent a large part of her career running the Unilever business for Mindshare. She served as the Communications Planner and Client Lead on the award winning “In The Motherhood” webisode series/integrated marketing program – a first of its kind and Cannes Media Lions Winner. Nadine also played a key role on the global Dove Masterbrand integrated team and helped create and nurture unprecedented programs and consumer experiences that grew Dove from a beauty bar into the Masterbrand it is today.