In this session...
It's no secret - OTT is the buzz phrase on the market right now in the entertainment industry, and considering it's sitting pretty between the merging of TV and digital video, it doesn't look to be slowing down anytime soon. The convergence of content, technology and distribution, and the rapidly evolving behavior of the consumer, has created an entirely new paradigm for marketers. With the rise of a new generation of OTT products, it begs the question, where will the industry go from here? Will 2016 be the year of total consolidation? Join in a discussion as industry leaders address the OTT rising, and what that means for the marketplace.
