Turn on, tune in, binge out!
Consumers are on media binges lately. They consume their favorite media – and nowadays, it’s mostly video – in huge chunks, taking out two seasons of a show in a day, or staying up all night to finish off a trilogy. People are tuned into their main and second screens more than ever before, which gives marketers new ways to reach them as they stream and commute, stream and watch, stream and social, and any other place they plugged in and consuming entertainment.
With entertainers and celebrities being the new kings of media, fans are connected like never before to superstars and rising internet stars alike.
The Media and Entertainment Summit, presented by NCC Media is a whirlwind day of media, with experts weighing in on how programmers, marketers, agencies, publishers and distributors can best target entertainment consumers, and monetize content and audiences.