In this session...
It’s no secret that measurement is a beast to tackle. More than 81 percent of marketers say it’s a top priority for 2017, yet no one has quite figured out how to do it “right.” Throw mobile in the mix and it gets even more complex.
Facebook’s VP of Marketing Science, Brad Smallwood, will unpack the complexities of measurement and how to assess the true business value of ads.
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Measurement has shaken up many industries, and digital is no exception. More than 81 percent of marketers cite measurement and attribution as a top priority for 2017, yet there isn’t one standardized way of doing it “right.” Throw mobile in the mix and it gets even more complex.
In this session, Facebook’s VP of Marketing Science, Brad Smallwood, will help the audience uncover the real impact of measurement and what it means for their business. From unpacking the complexities of measurement via real-life case studies to revealing the metrics that truly matter, marketers will walk away with a better understanding of how to assess the true business value of their ads.
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