Scott Hagedorn

As the CEO, of Omnicom’s newly launched, Hearts & Science, Scott is leading the creation of the data-driven marketing agency designed to inform brand strategies with real-time insights. In his previous role, as the founder of Annalect, Scott led the industry’s largest data management platform, the development of a suite of web-based tools and reporting, and a talent pool of experts providing fast insights into audience, marketplace and media. Prior to taking on his role at Annalect, Scott was the US CEO of PHD Network, during which time the agency was named to Advertising Age’s Agency A List, as one of ten agencies to watch in 2011. Scott had also worked as the US Director of OMD Digital, supervising all digital efforts across OMD Digital's US properties. Prior to OMD, he was the Chief Interactive Officer of the Omnicom direct agency, Rapp Worldwide. Scott was named to Crain’s 40 Under 40 list in 2008.