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In this session...

What is the buzz about Black Twitter? Did you know that the Hispanic share of visits to the top 500 retail websites is 21% higher than the online population in general? Or, did you realize that YouTube serves as an outlet for humor and creative expression among young Asian Americans? AAF has partnered with Razorfish to explore how different cultures experience social. Are we, as marketers, leveraging these strategic insights to build stronger relationships with multicultural consumer segments? Come learn from industry experts about the similarities and differences that exist among America’s growing ethnic populations.

Presented with


Speakers

Kendra King Group Director, Account Planning–Discipline Lead Atlanta Razorfish
Sheila Marmon CEO & Founder Mirror Digital
Mark Lopez Head of US Hispanic Audience Google Inc.
Reginald Osborne Cultural Expert, Black and LGBT consumer markets Walton Isaacson

Event Details

Event Type Seminar

Track  Social/Influence