Mark Lopez

As Head of the U.S. Hispanic Audience since November 2010, Mark López is responsible for developing and growing Google’s U.S. Hispanic media business. He leads a team that works with marketers and agencies to develop innovative marketing programs targeting this growing demographic. He also helped start Google’s Panregional business focused on US based clients developing marketing strategies for Latin America.

Prior to Google, López was Chief Operating Officer of Terra Networks USA, managing Product Strategy, Programming, Marketing, and Business Development for the U.S. business. He also collaborated with U.S. advertising clients looking to reach Terra’s Latin American audience.

Prior to working for Terra, López was Publisher at AOL Latino, where he was in charge of all U.S. Hispanic advertising revenue, trade marketing, and business development at AOL. He developed and executed creative multicultural sales and marketing solutions for advertising clients as well as coordinated marketing programs to drive revenue goals.

López began his career as a senior consultant with two consulting firms, Mercer Management Consulting and Andersen Consulting.

A native of Spain, López holds a Bachelor’s degree from Rensselaer Polytechnic Institute and a Master’s degree in Business Administration from MIT’s Sloan School of Management. He has also served as Co-Chair of the IAB Multicultural Council and is currently a Board Advisor for the Association of Hispanic Advertising Agencies and the Center of Hispanic Marketing Communications at Florida State University. Lopez has been recognized as one of the Most influential Hispanics by both Poder and Hispanic Business. He was also invited by the White House Business Council to the Inaugural Hispanic Business Leaders Summit in May 2013.