In this session...
Branded content and native advertising are ingrained in our nomenclature and have become a necessary component of advertising programs. The industry is evolving, with brands and publishers learning and creating best practices to increase effectiveness and views. There are several ways to be successful, but a common thread has been beginning with the end user in mind. Now, a stronger focus is being put on the content distribution side. It goes beyond creating content to how you get that content to the right people.
