In this session...
Women represent a $7 trillion market. They make 85% of household purchasing decisions and heavily influence the rest. Forbes even reports that women are on a trajectory to control more than two-thirds of the nation’s wealth by 2030. It's no wonder that advertisers who are building awareness-generating, stereotype-busting messaging and images into ads that target women are succeeding.
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Built on the time-tested concepts behind cause marketing, pro-female advertising is designed to inspire women and enable brands to build deeper, more meaningful connections with this all-important consumer group. As a result, we are seeing new and improved angles on the female perspective – the benefits of which extend far beyond advertising success.
Samantha Skey, chief revenue officer of SheKnows, will moderate a panel of top brands and creative minds to discuss the pro-female advertising movement and what marketers can do to better engage and inspire women today.
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